AFN Optimise your International Franchisee Recruitment Process

Asia Franchise Network is a professional consulting company which assists you right the way through the franchisee recruitment process, from lead generation through to the signing of the franchise agreement.

With over 16 years' experience of the U.S. franchise market, AFN knows what franchisors face when identifying and recruiting the right candidate of franchisees. We understand the challenges that U.S. franchisors are facing while entering into Asian market, they need to evaluate and find franchisees that understand, appreciate and would "follow the system". Also, there are legal and Intellectual property issues; language, cultural, communications, time zone, localization, and the list of challenges continue for franchisors as they adopt the "Go To Asia Strategy”.

AFN know the opportunities in Asia and your need to expand your proven franchise system into this potential marketplace. Thus, we are here to provide you with our local expertise, assisting you through various challenges that you may face in developing your franchise brand in Asia. AFN is offering franchisors a niche service that saves time and money. We design and implement a structured consultation programmes which includes:

AFN Franchisee Recruitment Programme

• Generate leads and enquiries using our own *CRM database of potential franchisees events, website and networking.
• Analysis of each enquiry to ensure they meet your profile.
• Educate the candidate on the business and set the right expectation with them as a franchisee.
• Thorough review of candidate to assess suitability for your franchise.
• Facilitate meetings with suitable candidates and yourself.

*The CRM database is managed and updated regularly by AFN to maintain accuracy of information.

AFN Pre-Entry Evaluation Analysis Programme

• To study the business trends and its target market, and identify what modifications may be required to ensure its smooth transfer to a franchise concept.
• Provide recommendation on whether removed or amended certain elements to ensure that the franchise relationship is fair and profitable depending on the competing costs and different culture involved.
• To reach a highly informed decision and identify the most practical and profitable route for the benefit of your company as well as your future franchisee partners

AFN Franchise Development Programme

• Preparing the various actions (action plan) that need to be taken to complete the development of the franchise
• Securing corporate brand images (Trademark Registration) and intellectual property rights.
• Setting out a franchise business plan and financial modeling
• Improving operational procedures to compromise local culture, if necessary.
• Preparing a map of territories to be offered.
• Addressing legal issues in local aspect.

To learn more about how Asia Franchise Networks can help you to establish your presence in Asia, tell us your needs by complete the Franchisor Enquiry Form below and we will contact you for a further discussion