Background

Instant Imprints was founded in California in 1992, became a retail operation in 1994 and launched its franchise offering in the United States in 2002. The business concept originates from the experience of the Kats family businesses in the same and related fields of custom screen printing and heat transfer capabilities in Chicago beginning  in   1980. The   Kats family   invested ten   years developing   the   Instant
Imprints business. They leveraged their industry experience and devoted most those years specifically to developing and refining the franchise business model. Today, as envisioned, Instant Imprints is growing impressively via franchising in the US with over 100 franchises awarded another 50 expected to be awarded in 2005. The company believes that its build-out in the US will reach 500 stores within the next five years and ultimately 1000 stores.
The Instant Imprints business development model also lends itself well to an International Master Franchise on a countrywide basis. The Master Franchisee may sub-franchise via both regional Master Franchises (areas within the Master’s own country) or on a single Unit Franchise basis. Every commercial market we consider already presents a considerable demand for promotional advertising and marketing products and services. Therefore, there is already a market and a potential to be developed and secured under the Instant Imprints brand and business model.

Differentiation

Instant Imprints is an unique and successful franchise because the company has developed a retail franchise model that blends five profit centers into one business: Screen Printing, Embroidery, Signs and Banners, Promotional Items and Heat Transfers.

Few, if any, competitors focus on more than one or two categories and most are not retail companies. Very few competitors focus on SMEs and the growing consumer demand. This allows the Instant Imprints franchisee to be highly competitive in all 5 categories, which is obviously advantageous in terms of revenue potential, economies of scale and a vastly expanded opportunity for customer loyalty and repeat business.

Yet Instant Imprints has accomplished this in a very cost effective way so that total start-up costs for the franchisee are similar, if not lower, than the start-up costs of their fragmented competitors focusing on one or two profit centers. This has been accomplished based on industry experience and Instant Imprints progressive vision in leveraging today’s cost-effective technology.

Proprietary operations software, ten years of experience, a strong intranet and extensive online and classroom training programs help make this a successful retail business that fills many niche markets in one business.

Instant Imprints offers a favorable model for the Master Franchisee, the retail operators and most importantly, the customers themselves. The retail presence provides both visibility and customer convenience. This creates walk-in business and word-of-mouth advertising as well. In addition, the business model offers its own intelligent and cost-effective marketing model.

Master Franchise Opportunity Profile
The Master Franchise program presents the opportunity for high scale franchise development in terms of both number of franchise units and income potential.

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