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Papa John’s International is seeking Master Franchisee for ASEAN countries

Headquartered in Louisville, Kentucky, Papa John's is the world's third largest pizza company. Papa John's has been rated no. 1 in customer satisfaction among all QSR chains in the American Customer Satisfaction Index (ACSI) for seven years running (1999 - 2006). Papa John’s restaurants offers a menu of high quality pizza along with side items, including breadsticks, cheesesticks, chicken strips and wings, dessert pizza and canned or bottled soft drinks. Papa John’s traditional crust pizza is prepared with fresh dough (never frozen). Papa John’s pizza are made from proprietary blends of wheat flour, cheese made from 100% mozzarella, fresh packed pizza sauce made from vine-ripened tomatoes (not from concentrate), proprietary mix of savory spices, and a choice of high quality meat (100% beef, pork or chicken with no fillers) and vegetable toppings. In international markets, the menu mix (toppings and side items) is adapted to local taste.

Papa John’s, the world’s third largest pizza company, looks set to offer Southeast Asia “Better Ingredients. Better Pizza.”  Papa John’s is actively seeking highly qualified master franchise partners who are interested in developing Papa John’s pizza restaurants in Indonesia, Malaysia, the Philippines, Singapore and Thailand.

Papa John’s currently has approximately 3,000 restaurants worldwide (517 of which are company-owned) operating in 49 U.S. states and 24 countries.  The company continues its growth overseas with the recent opening of its 52nd restaurant in Seoul, South Korea and its 42nd restaurant in China.  The company also recently celebrated its second restaurant opening in New Delhi, India. 

According to Papa John’s Director of International Development, Mike Stout, consumers want the superior-quality pizza offered by Papa John’s, more than heavily discounted, low quality pizza. “We believe there is a market for premium quality pizza at competitive prices. Papa John’s has found that consumers can tell the difference better ingredients make and are willing to spend a little more for a great pizza. They are looking for quality and value.”

“We have proven in the U.S. and other international markets that we can lead on product quality and provide a great alternative to the competition.  The established players in the ASEAN market will present a challenge when introducing Papa John’s to the consumer. However, having a superior product, the right franchisees, a smart growth strategy and effective marketing will all help in making our entry a success.”

“For seven years running, consumers have rated Papa John's number one in customer satisfaction among all national (U.S.) Quick Service Restaurant chains included in the highly regarded American Customer Satisfaction Index (ACSI). We are extremely proud of this accomplishment and believe that over time we can achieve great customer satisfaction throughout Southeast Asia.”

Papa John’s outdistanced its larger pizza rivals Pizza Hut and Domino’s and all other quick service restaurant chains, finishing ahead of survey newcomer, Starbucks, the leading retailer, roaster and brand of specialty coffee in the world.

Innovation is part of Papa John's strategy for growth and connecting with the consumer.  It is the first pizza chain in the U.S. to offer online ordering nationwide. In a world’s first for a pizza chain, Papa John’s gives customers the opportunity to place their pizza orders online 24 hours a day, seven days a week. When U.S. customers go to www.papajohns.com, they can "plan ahead" an order anytime by specifying the date and time of their delivery or carryout orders, up to 21 days in advance. 

For more information regarding Papa John’s franchising opportunities in Singapore, Malaysia, Thailand, Indonesia and Philippines, please contact T.K.Lee, Principal Consultant, Tel: (+65) 6327 8884, email: tklee@asiafranchise.net

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